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The new graphic design Style too cannot escape the ageing process and graphic signs cannot fail to be “updated”. Nothing ages quicker than fashion. It's not a case of revolutionising, but just evolving. As Picasso said: "It takes many years to become young". The new logo The current logo, the square with hand and orange remote-control over a black background, was designed to inform, describe and connote. It actually explains the opening system. Reality has changed twenty years later, and the company's new image can no longer be represented by a technical function, but by its leadership. We don't just open gates, but all the world's doors. We no longer sell automated systems, we sell security. From the original closed square, the logo becomes an open gate with a lion, an icon of royalty and domination, which replaces the opening gesture. So blue-over-white replace the previous colours, moving into a freer, more prestigious and serene area. The new lettering on the logo The typical aspect of the FAAC lettering lies in the repeated letter A producing a strong, confident sound. However, from a graphic point of view, the four letters are not uniform and the company's dynamic thrust must also be represented in its lettering. The form of the previous lettering is influenced by the graphic tastes of the seventies, when it was created. The redesigned logo shows a modern approach, plus personality and dynamism. The central part, consisting of the two letters A, is highlighted to create depth and movement. The letters are specially designed to affirm uniqueness. In common with leading world companies, the FAAC lettering will be given pride of place, thus relegating the logo to a “decorative” role. That is why the logo and lettering will be separated and separable, like pieces in a single mosaic.
Rating:  [5 of 5 Stars!] |
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